How to Start Marketing Your Grout Cleaning Services

The first thing that you will want to do when you start a tile cleaning business is create a website, and a couple of YouTube videos on the professional services that you offer. Also remember to put your business on Google maps. It works best if you try to keep things focused locally. If you live in Oregon for instance, the title of your YouTube video and your website should contain the words of the major cities that are close to where you live. Also make sure that it contains a good description of what you do. Make sure to include some ‘before and after’ footage just to make your site more credible.

Don’t worry about having the most professional videos right away. You can always upgrade your videos once you start getting customers. The next thing that you need to do for your grout cleaning business is to start advertising locally. You can try placing an ad or two in the newspaper, and make sure that you offer free estimates, as this will encourage more people to call.


My favorite method for attracting customers is to actually go door to door, and either talk to them, or leave a flyer describing the services that you offer. Leaving door flyers is a lot cheaper than sending someone mail. Not only that, it has a higher chance of being read. The other advantage of using door flyers is that it allows you to pick the neighborhoods where you want to work. Usually the middle-class or the upper-middle-class offers you a great opportunity to find customers, without having to spend a ton of money on advertising. Try to stay away from rental neighborhoods, or multimillion dollar homes (because these people are always either working or on vacation). Make sure that you sell people on the fact that you are a professional cleaning company, and that you can save them from having to do the work themselves. In marketing, it is usually a better idea to sell the benefits of the service you are providing, rather than selling the service all by itself.

What Type of Equipment Do You Need in Order to Be Successful

Eventually you’ll want a truck that can mount a hot water pressurized steamer. In addition, you also want a hard floor cleaner. The way that these work is that they pressurize and clean the grout and tile surfaces, and also suck away the water at the same time. This leaves you with a floor that has been steamed and looks really good.

If you’re just starting out, you don’t want to pay $10,000- $20,000 more for equipment and the truck. It is a much better idea for you to buy your equipment used. That way, if your business doesn’t worked out, you can at lease get the money back that you paid for your equipment. Another idea is to start small. Maybe you can buy a portable steaming unit for $200 or $300 and use that. Using a steamer is probably one of the easiest ways to learn how to clean grout. The only disadvantage of doing it that way is that your customers might figure out a way to do the work themselves, and it will still take you longer when you’re using a smaller machine.

How Much Should You Charge per Job?

Never charge by the hour, always charge by the job. It is generally easier for you to make more money this way. You will be able to make more money per job when you have the right equipment. It is worth it to invest in a professional grout steam cleaning machine that would allow you to do the job four or five times faster than trying to clean it by hand. Not only will a professional grout cleaning machine do a better job, but it will make you more money per hour than trying to clean the tile grout lines by hand. To buy a professional grout steaming machine, you are going to be paying about $2,000-$5,000. Still, it is a good investment that you can quickly make back just by the money that you save by having better equipment.

What Other Services Can You Upsell Your Customers to, to Make Even More Money

Believe it or not, most of your customers appreciate it when you offer them an additional service that they know they need to have done. This is why it is a great idea to not only clean the grout, but seal the grout as well. Sometimes you can charge just as much to seal grout as you can to clean it. This will mean that you can make twice as much money per visit when you seal the grout. The materials for grout sealing are relatively inexpensive. Typically a $30-$40 gallon of grout sealant is enough to do just about any job. Your real expenses are going to be the cost of hiring and training your employee to do a good job at it. You should still be able to make money sealing people’s grout. A job that would take your employee two hours to do, you can typically charge up to $300 for.

When you own a tile and grout cleaning business, you don’t have to just stick to cleaning tile. A lot of people who steam clean tile also clean carpets. It just so happened that the same equipment that you can use to steam clean tile and floors, you can use for deep cleaning carpets. By upselling through cleaning carpets in the house, you can turn a $300 job into a $600 job.

Another service that you can offer is complete deep clean for a bathroom, or maybe clean out jet tubs and bathroom spas. This will be another opportunity for you to upsell and make more money off of your customers.

Additional Readings:

You may also be interested to learn about different types of cleaning equipment that you can use when starting a tile cleaning business. Here are some articles that may be helpful to you:

*Tile and Grout Cleaner Tool Review

*Grout Steam Cleaners, Professional Steam Cleaners for Floors, Bathrooms and Tile

What Causes Grout Discoloration?

Your grout can be discolored for a lot of different reasons. One reason is if food can get stuck between the grout lines. Also, dirt and bacteria regularly build up there also. Most of the time, the discoloration is a dark black, or dark green color. The best way to get rid of it is to regularly maintain your grout lines. You can do this with a diluted solution of bleach water, or you can use vinegar mixed with baking soda. What you want to do is spray this on your grout lines and allow it to sit for about 10 min. This will help to loosen up the dirt and grime and also make it easier to take out. After that, you want to come back with a brush and scrub it clean.

I have also heard the oxygen bleach works pretty well as a kitchen grout cleaner. You use it the same way as any other type of grout cleaner, only it will also oxidize so they can help remove some of your tough stains. . Just make sure that when you are done cleaning your kitchen, you should wipe everything down so that there are no cleaning chemicals left over.

How to Clean Kitchen Grout Without Chemicals?

The easiest way to clean kitchen grout without using chemicals is by using a steam cleaner. Kitchen steam cleaners can focus their clean power on the grout lines, and can quickly get rid of hard to handle stains. More and more people are switching over to using steam cleaners every year because they are affordable and because they do a great job. The steps to using a steam cleaner are as follows.

First of all, make sure to fill up the tank, turn it on, and wait for it to get hot. Once the cleaner gets as hot as it is going to get, you have the best pressure for cleaning. Most steam cleaners did to 270 or 275°F. This allows you to disinfect without using chemicals. Not only that, but the pressurized vapor is able to penetrate the rough surface of the grout. Because it is vapor, it has low water content and dries very quickly. When you are done using a steam cleaner, simply wipe up the residue of water, and you are done. There is no need to rinse.

What Are the Best Types of Cleaners That You Could Use for Grout?                                                            The type of grout cleaner that you use will depend on the intensity of dirt that is on your grout. There are several types of grout cleaner that can be found in your own house. There are mild cleaners and there are also harsh or chemical based cleaners. What I can recommend for you to use as a grout cleaner is one that is not chemical based. It is also environment friendly. These are vinegar, baking soda and also lemon. These are good in cleaning dirt and removing bacteria and mold in your grout. You can mix any of them with water to make a solution and use it to brush your tile in a circular motion. Baking Soda is good in removing stains. So if you see that there are stains in your tile, then you might consider using baking soda on it. Vinegar also serves as a disinfectant. It is also considered as a very mild cleaner, thus your tile will not be in danger to damage.

A Few Useful Tips to Help You Clean Your Grout and Tile                                                                                                                There are a lot of things that you can do to help you clean grout faster and more efficiently. Before you begin cleaning your tile, make sure to sweep off the floor. If there are sticky things on the tile, make sure to mop it up as well. The next step is for you to spray down a grout cleaner like Kaboom, and allow it a few minutes to soak into your tile grout. After at least 5 minutes, take out a brush and start scrubbing the grout in between the tiles. You’ll be surprised how quickly and easily you can remove most of the grout stain. I actually tried doing this over Thanksgiving at my mom’s house, and I was surprised at how quickly and easily the grout stain came out of my mom’s kitchen floor. Having the right grout cleaning tools is essential to getting the job done faster. Another tool that I recommend for cleaning floors is a grout steam cleaner. I think that it does a great job and it doesn’t require you to do nearly as much scrubbing. I recommend it because it cleans and disinfects very well without even using chemicals.

For more related articles you read:

Four Extraordinary Methods for Cleaning Grout